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CNR: Alamanacco della Scienza


N. 20 - 19 dic 2012
ISSN 2037-4801

International info   a cura di Cecilia Migali


How do scientists communicate?

For her PhD dissertation on the communication attitudes of the European scientists, Claudia Loaiza studied also Cnr outreach activities at the Institute of Nanostructured Materials (Ismn) in Bologna, and at Cnr press office, in Rome. She discussed her thesis at the University of the Basque Country.

She points out that Cnr-Ismn, one the leading Italian centre for the growth, fabrication, and characterization (chemical-physical) of molecular thin films and nanostructures, does not have a public relations office. However, the director of the Institute, the heads of the research departments and the scientists themselves managed public engagement initiatives and worked with the headquarters press office at special occasions.

The results of scientists' interviews indicate that their participation in public engagement activities during 2008 was the following: 50% had written for the general public, 50% had participated in public debates, 45% had participated in institutional open day events, 45% had engaged with policy makers, 45% had interviews with journalists, and 45% had worked with schools.

Concerning Cnr press office, Loaiza interviewed its head, Marco Ferrazzoli, who outlined that health, environment and technology are examples of themes journalists are much more interested in. Newspapers deal less with basic research, even if some magazines publish articles on basic science issues. The scientific news released by Cnr press office are ready for publishing in the media, because they manage the journalist languages and they are tailored to the journalists' needs and to the interests of the public. He also remarked: "I think that one of our achievements it is just to deal with the immediacy, typical of the journalists work...". 

Fonte: Claudia Loaiza, Ufficio Stampa del Cnr, Roma, tel. 06/49933383, email marco.ferrazzoli@cnr.it